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| Module | Target Marketing and Strategic Pricing for Beverage Industry |
| Person responsible |
Dr. Ajchara Kessuvan Kasetsart University |
| Learning outcomes | Students understand concept of A target marketing or STP strategy as well as pricing strategy for beverage business |
| Content | A target marketing or STP strategy for beverage business. The profit function, willingness to pay and pricing strategy are provided to comply with the target consumers and become a positioning strategy. |
| Teaching and learning methods | Lecture/ Case study |
| Language | Thai/English |
| Teaching materials [Only available for enrolled students] |
|
| Assessment method and evaluation | Written or oral examination and project work |
| Qualification and skill requirements for teacher | |
| Previous knowledge expected and workload for students | None |
| Further information |
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