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Module Target Marketing and Strategic Pricing for Beverage Industry
Person responsible To be announced
Learning outcomes Students understand concept of A target marketing or STP strategy as well as pricing strategy for beverage business
Content A target marketing or STP strategy for beverage business. The profit function, willingness to pay and pricing strategy are provided to comply with the target consumers and become a positioning strategy.
Teaching and learning methods  
Language Thai/English
Teaching materials
[Only available for enrolled students]
  • Strategic marketing
  • Profit function
  • Measuring WTP direct
  • Measuring WTP indirect
  • Pricing strategy
Assessment method and evaluation Written or oral examination and project work
Qualification and skill requirements for teacher  
Previous knowledge expected and workload for students None
Further information  

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